14 DAY TRIAL // When you're searching for something with Google, web results might not always do the trick for you. Take restaurants, for example. You couldn't care less about the pizza places in Moscow if you're from anywhere else in the world. A good reason for Google to feature the OneBox results, which automatically bring the local search results at the top of the page or at some other position.
While this was a great idea, many people felt that it could have had more success if the number of results had been a little higher than the standard three at the respective moment. Now it's 10, and the best thing about it is that it has been implemented in Google Maps as well, where it means the world of difference.
This must be the handiest search there is, with no irrelevant returns and with multiple choices of future action. Something like searching for a topic for your master's degree, when you know that anything you pick will do the job, the only thing that would still matter being the grade you'd be getting.
The transition wasn't as easy as "add 7 more, what's the big deal?". The addresses for the original three were removed, as were ratings, the links to directions and to the extended information page. The only two things kept were the place's web page and the reviews.
One of the main reasons for the transition from three results to ten was that many people wouldn't pay attention to the "more results" link, as searchengineland.com reported. They would just think that the few ones already listed were all there was, and I cannot possibly understand why people who know how to use the Internet would do that. If you're surfing the web, you know what you want and you know how to get it. There's something I'm missing here, I'm sure, else the new addition wouldn't have been necessary.