14 DAY TRIAL // Nokia has just announced a winner for their recently launched Nokia Tune competition, in the person of an Italian DJ, Valerio Alessandro Sizzi.
His ”Nokia Tune Dubstep Edition,” a 24-second version of the iconic Nokia ringtone, will come pre-loaded on a number of over 100 million devices and will arrive in all corners of the world, the Finnish handset vendor announced. The new Nokia Tune can be listened from here.
“I never expected my version to be so popular and to be highly rated by Nokia, but hey! Nice surprise,” the 22-year-old audio design graduate from Italy said.
Valerio’s tune has received a number of 1,000 likes on his Facebook page, and managed to beat 6,200 entries. The Italian DJ went home with $10,000 in his pocket.
Nokia also chose five runners-up who will have their tunes released in the Nokia Store. Each of the five will receive $1,000.
“I found out about this competition on one of my teachers’ blogs and said ‘why not? let’s try’,” Valerio continued.
“I made a dubstep version of the Nokia Tune because the style has become massively popular during the last two years. I just thought that a sparkling, cool version of the Nokia Tune would attract young customers.”
“The original Nokia ringtone is the most representative “symbol” of Nokia’s brand identity. It is not just a ringtone, it’s a sound-logo, something that in the last few years has reached a massive importance. Whenever you hear the Nokia Tune, you know it’s a Nokia product.”
The competition was launched on September 5th, encouraging people to experiment and come up with various flavors of the Nokia Tune.
Nokia unveiled that there have been over 1.4 million visits to the competition's website, and that all entries have been played over 11 million times. Moreover, the company said that around one hundred thousands visitors have shared these tunes on their Facebook and Twitter accounts.