The newly released radio is being marketed already

Jul 24, 2007 06:43 GMT  ·  By

All you radio fans out there, give your friendly greet to Morphy Richards' new release. The company is well known as the leading business firm specialized in manufacturing toasters, bread makers, kettles, sandwich toasters and other appliances, which are today marketed under Hotpoint brand.

Today, the Morphy Richards company is owned by the Irish electronics group Glen Dimplex, and focuses mainly on manufacturing digital radios. In order to keep up with the latest trends in the industry, the company has brought up a new Internet radio with intuitive Wi-Fi system, which is said to automatically detect any radio channels and upload them for the user's later browsing. Whether it detects all the international channels or only a couple of them is unknown, the important thing is there would be more options to choose from when listening to the morning news.

The manufacturers chose a futuristic design, instead of a classy retro look, which might be an important step in the improvement direction. They replaced the large knobs with a one-touch button system that makes the radio even simpler to use, as well as an LCD screen that can easily show the scrolling through any preset station the user chooses.

But the best part is that any owner can wirelessly stream MP3 tracks from the computer, meaning that the favorite music is going to be at a touch of a button away. There is also a rotary dial for easier scanning through stations, that is going to save a lot of your precious time, and the owner can choose to sort his/her music by genre, location and more.

This proves once again that even the more sophisticated and classy radio brands have to think about refreshing their systems, as the market demands the newest trends in the industry. All in all, since this radio is much more than it seems at first, offering radio channels from all over the world to its listeners and the opportunity to listen to some Mp3 music during your favorite radio show commercial break, the 160 pounds price tag shouldn't come as a surprise.