14 DAY TRIAL // Super Bowl saw the launch of an ad from E-Trade that features three babies, two girls and a boy, involved in what could be described as a romantic triangle. Lindsay Lohan believes one of the girls, the “milkaholic Lindsay,” is actually a reference to her and is suing the company for no less than $100 million, the New York Post informs.
This is not a rumor either, which is precisely what has gotten celebrity bloggers and glossy e-zines to say Lohan is suffering from a serious case of narcissism. As her attorney confirms for the aforementioned publication, there are countless celebrities out there known by their first name only and Lindsay is clearly one of them. Therefore, after seeing the ad, people believe that baby is actually Lindsay and this means using her name and likeness without approval.
“The world revolves around Lindsay. Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, ‘milkaholic’ baby in its latest commercial – who happens to be named Lindsay – was modeled after her. And she wants $100 million for her pain and suffering, The Post has learned. The actress filed a lawsuit yesterday in Nassau County Supreme Court over the commercial that debuted during the Super Bowl this year. The ad – part of a series starring babies who play the stock market – features a boy apologizing to his girlfriend via video chat for not calling her the night before,” The Post says.
“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan,” the actress’ attorney, Stephanie Ovadia, explains for the same publication, arguing her client’s rights have been violated. Only $100 million in damage can undo the damage done, it would seem.
So far, E-Trade has made no comment regarding the lawsuit, though several major media outlets have tried to make contact to see at least whether parodying Lohan was the intent behind the video or not. At the time of writing, the commercial in question still airs – see it below and make up your own mind whether Lindsay has reason to file a lawsuit over it.