14 DAY TRIAL // Lindsay Lohan launched Sevin Nyne with drum rolls in April through Sephora, and then internationally a few weeks afterwards. In each interview she gave to promote the self-tanning spray, the actress said she and partner Lorit Simon had worked on the formula for three whole years. Now, a Florida chemist claims the two actually stole the formula from her and are using it to make a profit, as the New York Daily News can also confirm.
Jennifer Sunday filed a lawsuit against the actress and her business associate, saying she is being unlawfully robbed of profits after the two stole the formula she came up with and are now marketing as their own. The suit claims alleged breach of contract, civil conspiracy, deceptive and unfair trade practices, theft of trade secrets, and intentional interference with contractual relations. Sunday is asking for financial compensation for the profit Lohan and Simon made ever since the release of Sevin Nyne, the publication says.
“In January, Sunday’s company, White Wave International Labs, signed a confidentiality agreement with Simon. Sunday claims that the two sides had been in negotiations, but had not reached an agreement on pricing. […] Cohen added that Sunday and Lohan have never met face to face and that the chemist is looking to be compensated for Sevin Nyne’s profits.” The NY Daily News writes. Since Simon went to Lohan with the idea and then made it into what is now Sevin Nyne – which is selling very well all over the world, one might as well add – Sunday wants a share of the profits.
“The next thing we know, Lorit Simon and Lindsay Lohan are partnering and Ms. Lohan is taking credit for developing this formula, which she indeed had no role in. We are certainly looking for the profits that are being generated right now from that product. If Ms. Lohan and Ms. Simon and their companies and their shareholders are profiting from the theft of my client’s formula and are profiting from that product, my client is entitled to those proceeds.” an attorney for Sunday is quoted as saying.
As of now, neither Lohan nor Simon has yet made any comment on the recent allegations. The Sevin Nyne spray-on tanner continues to be available and endorsed by Lindsay Lohan, selling for $35 a 5oz container.