14 DAY TRIAL // As Lindsay Lohan continues to believe – and complain – that the kind of media attention she gets for every mundane gesture she does, including going out to lunch or simply for a coffee, has ultimately ruined her acting career, fashion giant Ungaro wants her precisely because of it. Emanuel Ungaro has tapped Lohan to be the brand’s “artistic advisor” in an attempt to pave the way to a much-needed brand rejuvenation, WWD informs.
Along with Lohan, Ungaro also brings along a relatively new designer, the Spanish Estrella Archs, who will reportedly try to bring some luster into the upcoming collections. However, Lindsay is expected to do the most in the upcoming initiative meant to put Ungaro back on the map and high up in people’s preferences, simply because of the kind of frenzy she’s capable of generating without even doing something truly important. As they often say in the media, bad press is better than no press at all, WWD also points out.
“Odds are it could work.” Mounir Moufarrige, Ungaro’s chief executive officer, tells WWD about the prospect of seeing the Ungaro name associated with the millions of Internet searches for Lindsay Lohan. “Everything we’re going to get is going to be a plus. I think the noise level around Lindsay will be very, very big.” Moufarrige adds. Plus, fashion insiders add, Lindsay also has a style of her own, unmistakable, some call it, even if she’s had more misses than hits in recent weeks.
Lindsay too is fairly enthusiastic about the project, saying she plans to give it her best shot, like she does with everything else in her life. “When I’m involved in a project, I give my all to it. I feel like there’s a correlation between everything I do, whether it’s pop music or film. I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways. It really interests me. To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.” Lindsay says for the same fashion media outlet.
Just for the sake of comparison, by bringing Lindsay Lohan aboard, Ungaro will be considerably increasing its online exposure. As WWD puts it, a simple Google search returns only 1.3 million results for the fashion house (founded back in 1965), while Lohan easily gets 26 million.