14 DAY TRIAL // Sprint has developed a new campaign with the tagline "Sprint Ahead". The main word which stands at its base is "speed", as all advertisements and prints focus on this idea.
The "Sprint Ahead" campaign has been created by Goodby, Silverstein & Partners. It is nothing shocking or funny and appeals mostly to people's emotions. Advertisements feature appealing images with bright colorful lights that people use to draw objects during night time.
This is meant to show the speed that Sprint provides for all its users and make the concept highly appealing for users. They can easily relate to all images in the campaign, as they feature sceneries from lives of normal people. One of the advertisements targets especially at businesspeople, as it binds Sprint's solutions with images of them suggestively working together.
The campaign will soon be available in 26 markets and will continue as an aggressive network enhancement program. "Beginning in a few days, Sprint will move ahead of its competitors, who continue to harp on the industry's shortcomings such as dropped calls, minutes and pricing plans. Instead of ignoring the amazing things people do with their mobile devices, Sprint's new approach to the market embraces the awesome ways our innovative technology adds real value to the lives of our customers", said Tim Kelly, Sprint's chief marketing officer.
Sprint is the leading provider when it comes to music downloads and the only carrier to bring its subscribers full-length wireless movies. Moreover, this will be the first company to bring a next generation broadband wireless network based on WiMAX technology.
As part of the campaign, Sprint will also release a micro site in order to keep its customers informed on their product offer. After all, the advertisements are only meant to arouse people's interest. Full information on what this company has to offer can be developed in detail on this additional website.