14 DAY TRIAL // IT companies are always trying to find ways to raise their status in a certain market segment, and Lenovo seems to have chosen a means to increase its fame, one involving AiO personal computers.
For quite some time, Apple has been the more or less undisputed leader in sales of All-in-One systems.
Mac computers have been selling quite well as, even though their prices aren't exactly wallet-friendly, they are set up to run and perform all tasks they are made for out of the box.
Basically, Apple has been seeing strong sales thanks to the user-friendliness of its inventions, especially when it comes to setting them up.
The AiO market is one that Apple has dominated for quite a while now, but it seems its supremacy may finally be challenged.
As revealed by a report made by Digitimes, Lenovo ended up as the second largest AiO vendor worldwide.
During the fourth quarter of 2010, it saw year-on-year desktop PC shipment growth of 23%, leading to 4.22 million units.
Just how many of those were AiOs was not specifically stated, but the contribution is implied to have been large.
Being a company based in China, Lenovo actually had the home field advantage and sold AiOs in droves, for such are the benefits of emerging markets.
Meanwhile, Apple, for the whole year of 2010, accounted for 30% of all AiO desktop sales, while the North American share was of 75-80%.
Moving forward, Lenovo is poised to see AiO PC shipments growing by 54% during 2011, leaving the number at a forecasted 2 million shipments.
Apple seeks to grow by 15%, to 4.6 million, meaning that it will still have quite a lead. Still, even if its Chinese rival doesn't immediately start breathing down its neck, a real competition between two all-in-one system super brands may not be such an outlandish prospect anymore.