Meant for small and medium businesses

Mar 22, 2010 09:01 GMT  ·  By

In order to address the needs of small and medium business for both affordability and productivity, Lenovo has been marketing what is currently known as the ThinkPad Edge line of laptops. These mobile PCs are designed in such a way as to best merge performance and productivity features with a sleek design. Now, after its ThinkPad Edge 13 saw a favorable marketing performance, the PC maker has announced that it is expanding the product lineup with two new models, known as the ThinkPad Edge 14 and 15. These two newcomers represent the company's intention to more closely focus on the SMB market.

The two new laptops are based on a choice of Intel Core i5 and Core i3 processors. These CPUs are complemented by such graphics and multimedia features as optional AMD discrete graphics, Blu-ray, VGA and HDMi outputs (for HD content), wireless connectivity (4G, 3G, WiFi and Bluetooth), as well as the ThinkVantage Technologies (TVT) productivity tools. Rescue and Recovery, for instance, recovers corrupted files, whereas Access Connections manages Internet connections.

"We're creating a full SMB program, starting with products like the ThinkPad Edge 14 and 15 inch laptops," said Jerry Paradise, director, Worldwide ThinkPad Product Marketing, Lenovo. "We have seen strong demand already for the ThinkPad Edge 13 inch, and we'll continue to expand the ThinkPad Edge lineup going forward, extending the same leadership in innovation, quality and reliability in SMB that we're known for with large enterprise customers."

"I spend nearly 95% of my day out of the office, so having an ultra-mobile laptop that can keep up with me is extremely important," stated Lev Ekster, owner, the Cupcake Stop. "With the ThinkPad Edge, I can focus on my business, whether I'm at home, in the truck or on my way to a new partner meeting. I use WiFi and AT&T's 3G broadband service to message customers my location and the cupcake of the day. The laptop handles the different office tasks I throw at it, and it fits my image and style as an ambitious, focused small business owner."

The two new models will become widely available by April and select models will have a starting price of $599.