14 DAY TRIAL // Those seeking an answer as to why Microsoft so diligently attempts to prevent a certain Apple from trademarking the ‘App Store’ dubbing might want to take a look at the latest (alleged) Windows 8 leak, which purports to show Microsoft’s own, ‘original’ concept.
It is unclear whether the screenshots dished out by Cnbeta are authentic.
Moreover, the image displayed to the left (which has been referenced as the centerpiece of the leak) has reportedly been floating around since January.
Interestingly, pretty much every headline on this new development avoids mentioning the possibility of this leak being fake.
And while it is fairly possible that Microsoft is, indeed, copying some of the features inside Apple’s own digital storefront, we would not rest on our laurels after reporting such news.
Now, considering the screenshots are authentic, we can’t not notice the striking similarities between the alleged Windows App Store and the iTunes / Mac App Stores.
Common elements range from the way apps are displayed and categorized, to the Top Charts and Quick Links panes ('Shortcuts' on the Windows version).
The Windows centric app store appears to be selling both Microsoft and third party software, including free apps, though we have no indication as to whether Microsoft will allow demos and trials (as opposed to Apple, which doesn’t).
At the very least, we hope Microsoft tries to be different by this much.
Unlike Apple’s App Stores, Microsoft’s appears to be tailored so that users can manage their apps from within its interface - not just delete and update them.
Whether it will be a dedicated app, or a web-based tool accessible through Internet Explorer remains to be seen.
All in all, Microsoft’s urge to keep Apple from being granted the App Store trademark now appears to be somewhat justified.
But again, all this holds water only if we're not looking at a faux. What’s your take on this?