14 DAY TRIAL // Only recently, Tom's of Maine, a company that specializes in manufacturing and supplying markets with natural-ingredients-only personal care products, decided to team up with TerraCycle, a company whose business agenda revolves around turning waste into affordable environmentally-friendly products.
This partnership is expected to help find new uses for discarded packaging, meaning that items such as toothpaste tubes, mouthwash bottles, soap wrappers, deodorant containers and the like are all to enter a free recycling program, officially known as “Tom's of Maine Natural Care Brigade.”
Apparently, the decision to launch this new recycling program stems from the fact that Tom's of Maine is seriously committed to cutting down on its ecological footprint, by making sure that the waste resulting from the products it sells is put to better use, rather than simply being discarded as landfill.
As the official website for this recycling program reads, “Each and every year, the products we use everyday to make our bodies clean, our teeth bright and shiny, and keep us smelling fresh, end up being thrown away after use and ultimately end up in a landfill.”
Furthermore, “Tom’s of Maine, a leader in natural oral and personal care products, and pioneer in environmental stewardship since 1970, has partnered with eco-innovator TerraCycle to provide a second life for empty and used toothpaste tubes, toothbrushes, floss containers, mouthwash bottles, soap packaging, and antiperspirant and deodorant containers.”
Environmental Leader reports that one very interesting feature of this campaign has to do with the fact that the people who choose to lend a helping hand, collect packaging and send it in to be recycled will earn points which can later on go either into charity gifts, on in money being given to various schools and non-profit organizations.
According to the same source, Tom's of Maine is presently one of US's most environmentally-friendly brands, and odds are that its teaming up with Terra Cycle will help green up its agenda even further.
More so given the fact that, as explained on its website, “TerraCycle's purpose is to eliminate the idea of waste. We do this by creating national recycling systems for previously non-recyclable or hard-to-recycle waste.”