Larry Page and Tim Cook in Talks, Apple Knows Its Winning Streak Won't Last

It seems that the higher-ups of both Apple and Google are giving talk a chance. And it doesn't get any higher up than Larry Page and Tim Cook who are allegedly in talks. About what it's anyone's guess, but it's an easy guess at that, most likely this is about Android and the larger talks about patents.

Given Apple's heavily publicized victory against Samsung in the US, it seems like the obvious topic.

Reuters cites sources close to the situation who say the two CEOs have been talking, on the phone, about "intellectual property matters" and that other execs at the two companies are engaged as well.

More talks between the heads of the companies are scheduled. There aren't that many details, which has led to plenty of speculation.

Some people are surprised that this is even happening. Given the famous words of the always dramatic late Apple CEO Steve Jobs, Apple would not even consider a truce, especially now that it's on winning streak.

The common view is that Apple scored a major victory against Samsung and that this is a concern to other Android manufacturers and Google itself. It's strange that few people realize just how meaningless, legally speaking, this victory is.

Samsung is obviously going to appeal and, judging by what members of the jury have been saying lately, it's going to have an easy time getting the jury's decision, which did not follow the judge's instructions, overruled. Moving to a higher court and, more importantly, getting rid of the jury, will give Samsung a much better chance.

Win or lose, the outcome of this batter won't be settled for a few years, if the two sides continue to appeal. So Apple's "victory" is just an image one. In fact, Apple probably knows that it's not going to get better than this. Google knows this too, but it also wants to end the war.

It got the most it could hope out of the lawsuit, people now think Samsung copied Apple and that's all that matters. So what better time to start negotiating then when you're flying high, especially when you know this is as high as you're going to get.