Laptop Hunters - Behind the Scenes Video

Henry-Alex Rubin is the filmmaker Microsoft hired to create the Laptop Hunters video advertisements. The company then used as an integral part of its Windows marketing campaign debuted in the fall of 2008. The software giant has even put together a page centralizing all the videos produced as a part of Laptop Hunters effort. The latest content update involves the video embedded at the bottom of this article, and is guaranteed to give users more insight into just what went into putting the ads together.

“Filmmaker Henry-Alex Rubin gives us a glance behind the scenes of 'Laptop Hunters,' a social experiment that explores the decision-making process behind purchasing a laptop. What type of laptop would people choose if given the money and allowed to shop on their own?” reads the description accompanying the Behind the Scenes video.

Since debut, the Laptop Hunters ads have been focused with predilection on underlining the superiority of Windows computers over Apple Macs in terms of value vs. price. With each ad, Microsoft made a point in driving home the idea that Apple machines are more expensive while offering nothing more in comparison to Windows PCs. In every ad, customers on a tight budget, ended up buying Windows computers and shrugging off the possibility of becoming Mac users.

Laptop Hunters is a smaller part of the “I’m a PC” marketing initiative, designed to take Apple’s derogatory label, and spin it around 180 degrees. The Laptop Hunters - Behind the Scenes video contains previously unreleased footage, that also put down Apple. “Why are they so much more expensive, just because they’re a Mac?” one of the people featured in the ad asks.

At the same time, the Redmond-based company is using the Laptop Hunters - Behind the Scenes video to prove to the world that the advertisements were not scripted, but that they actually involved real people. The kind that real consumers can relate to.