14 DAY TRIAL // Leading mobile phone maker LG Electronics (LG) seems set to show us that it can be an active presence on the market, and decided to showcase its upcoming LG Optimus One smartphone using a new technology, 3D.
The company put in place a “gigantic 3D media façade in Kulturbrauerei, the cultural heart of Berlin,” meant to demo said handset, one of the new smart devices it is set to bring to the market under the LG Optimus Series label.
“The façade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m),” the company announced in a press-release.
At the same time, the handset vendor unveiled a few details on what the entire demonstration was all about, including the fact that the entire show was 5-minute long.
“LG’s huge presentation took viewers on a thrilling 3D ride that included – among other things – whales, ice skaters, giant octopi and steaming jungles,” LG noted.
Moreover, the mobile phone maker announced that the official tagline of the Optimus Series marketing campaign would be “Optimize Your Life!”
“IFA is a stunning way to introduce our new line-up to the world, at what is one of the world’s leading tradeshows for consumer electronics and home appliances,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company.
“Through the spectacular 3D media façade, we’ve really whetted people’s appetites for our new Optimus Series that we’re launching throughout the rest of the year.”
To make things even more attractive, at the end of the show the company offered attendees that took photos of themselves with handsets provided by LG the possibility to have these images displayed on the media façade.
The LG Optimus One handset comes with the latest Google mobile features and with enhanced connectivity options, and should become available for purchase starting with September in Europe, with other markets to follow shortly after.
