14 DAY TRIAL // LG made many monitors and TVs over the years and, apparently, none of them were quite up to its standard as far as energy efficiency goes, since the company went out of its way to make one that can boast of being the best in that area.
Saying that a product is the world's greatest in something, or the first one to possess a certain trait, is something that IT companies don't take lightly.
In this case, it is LG that made this type of claim, in regards to a new HD panel with single-side, vertical LED backlighting. LED backlights already bring a fair bit of energy efficiency to displays, over what CCFL (cold cathode fluorescent lights) can manage.
That said, since there isn't a visible alternative to LED yet, even further reduction in power consumption can be achieved by using less of it.
Of course, doing this at the expense of performance and image quality is rather unacceptable, so LG chose the vertical single-side LED backlight technology.
All in all, it claims to deliver maximum brightness, for an LCD TV anyway, even while measuring 47 inches in diagonal and consuming much less power than standard LED arrays would involve.
The 47-inch LCD, all in all, consumes 28W of electricity, which is actually less than what most PC monitors of 20 inches operate on (30-50W is the standard range).
The fact that this low operational power draw is there even at a brightness of 400 nits is definitely an accomplishment.
LG made use of a three-film structure, which helps diffuse and focus light, plus of the Local Dimming Technology in order to accomplish all this.
LG's creation should show up as a selling HDTV at some point in the future. The price is unspecified though, not that it is hard to guess that it won't be the most accessible.