The LEGO World lands on mobile phones

Aug 20, 2007 08:32 GMT  ·  By

LEGO Brick Breaker is a new revival of the classic arcade game based on the well known children's play building bricks. The game brings the same amount of color and entertainment as it always has, only that it is now doing it the mobile way.

Who hasn't had the chance of playing with some LEGO blocks, at least in childhood? The game is so well known that it is bound to bring great success to new concepts only by associating its name with them. This is exactly what Hands-On Mobile - the world's leading developer of connected games and applications - has thought about when working on the "LEGO Brick Breaker" mobile game.

"The success of many mobile games often depends on the strength of the associated brand, and in the LEGO brand, we have one of the strongest, most recognised brands in the world. The LEGO brand is loved by all generations, for whom LEGO inspired mobile games often bring a nostalgic touch of entertainment to their day", considers Eric Hobson, President and General Manager EMEA at Hands-On Mobile.

Although it takes one of the oldest children's game in the history and places it on mobile phones, Hands-On aims not only at the little ones with these applications, but also at grown-ups. "By having to rescue a LEGO person at each level, the game builds a real affinity between the player and the physical LEGO blocks that many people played with as a child", said Jacob Moller, CEO at Kiloo.

The game's challenge is a simple, but stimulating one. The player has to put himself in his hero's shoes and rescue the imprisoned people of LEGO World from an evil king. Players do this by smashing a ball through LEGO bricks with the help of a bat. The simple and colorful graphics make the LEGO World look fun and appealing, giving this game an extra point when it comes to graphics.

LEGO Brick Breaker will be available on a large number of mobile phones coming from the main handset producers.