14 DAY TRIAL // The Kardashian empire is expanding once more, this time into the high-end British fashion market. The three sisters – Kim, Kourtney, and Khloe – are launching a new Kollection of clothes and accessories in partnership with Lipsy, and Kourtney promises it will be the best.
In a new interview with the print issue of Hello Magazine (quotes via Reality TV Magazine), Kourtney dishes the details on the new Kollection and how it will provide fans the same type of quality clothes as before, but only more high-end and fashion-forward.
In fact, this is how she describes the line: forward-thinking, fashion-forward, pure luxury – at an affordable price.
If there’s one brand that can sum up all these qualities, you’d think it would be the Kardashians, at least in theory.
“Kim, Khloé and I are always looking for new ways to keep our Kollection unique and give our fans fashion-forward pieces, so we felt that teaming up with Lipsy was the perfect way to do this. There’s a little something for everyone in this new Kollection,” Kourtney shares.
“We wanted to offer something different to what currently exists on the British high street,” she continues. This is how the partnership with Lipsy came to be.
“We spent a lot of time trend forecasting and collaborating on ways to design a fresh line of fashion-forward, affordable luxury. Kardashian Kollection for Lipsy will have some amazing standout pieces like a full lace jumper and metallic sequin jackets,” Kourtney adds.
However, with Lipsy being high-end, her claims that the pieces will be affordable and that the Kollection will include “a little something for everyone” are debatable.
Until now, the Kardashian sisters have focused mostly on reasonably-priced merchandise, from cosmetics and makeup products, to fashion and accessories. This is definitely a step into a different direction but whether it will pay off remains to be seen.
Even if it doesn’t, the three reality stars won’t be worse off than before, having built a very successful empire outside their TV careers, particularly through their DASH stores.
The Kollection for Lipsy will become available in stores and online on October 24.