14 DAY TRIAL // Abercrombie & Fitch totally oversold their “exclusiveness” when the company CEO Mike Jeffries said in an interview that “some people don’t belong [in our clothes]; and can’t.” Actress Kirstie Alley is the latest to speak out against the brand.
Check out the video below to hear what she had to say about A & Fitch’s refusal to sell larger sizes and how, because of this, she’ll never let her two kids shop at one of their stores ever again.
Her standing up against the clothing giant is part of a larger movement to show its boss that being “exclusionary” isn’t what he wants in a context in which many shoppers require larger sizes, as the video also points out.
Just the other day, for instance, one man started what he likes to call “brand readjustment” by offering A & Fitch clothes to the homeless and urging others to do the same.
His reasoning is that, if enough people do that, Jeffries will finally understand that he’s not the one to dictate who “belongs” and who doesn’t in A & Fitch clothes. You know what they say about the customer always being right.