14 DAY TRIAL // There is more to Kellogg's than a sweet tooth for profits, and this is precisely what the American multinational food manufacturing company aimed to prove by wholeheartedly promising to start using only sustainably sourced palm oil in its production line.
Granted, the food giant only decided to switch to using just palm oil coming from sustainable sources alone after several consumer groups and environmentalists pretty much bullied into it. Still, the move in itself must count for something.
Business Green tells us that, in the aftermath of a series of green-oriented campaigns, Kellogg's has agreed to see to it that the palm oil it uses does not come from suppliers who are guilty of destroying rainforests and peatlands.
Besides, it would appear that the multinational food manufacturing company has also taken a sudden interest in making sure that the suppliers it works with respect human rights.
In a press release, the company explains that, if they wish to have a chance to have Kellogg's buy their palm oil, suppliers must prove that they “protect forests, endangered species habitat, lands with high carbon content, and peatland of any depth,” and also “human and community rights.”
Talking to the press, Celeste Clark, the company's chief sustainability officer drew attention to the fact that, seeing how Kellogg's uses very little palm oil in its recipes, its decision to nonetheless see to it that this ingredient is sustainably sourced is all the more praiseworthy.
“While palm oil is a very small percentage of our total ingredients, as a socially responsible company, concerns about the sustainable production of palm oil are clearly on our radar screen,” Celeste Clark said in a statement.
Conservationists expect that, now that Kellogg's has agreed to green up its ways, endangered species such as Sumatran tigers and orangutans, whose habitats are all too often destroyed in order to accommodate for illegal palm oil plantations, will have higher chances to survive in the long run.