14 DAY TRIAL // If you thought legendary high-end designers such as Karl Lagerfeld had no sense of humor - in a commercial sense, that is - you might want to have a look at the latest Chanel sports collection designer item: a luxurious fly-fishing rod, modestly priced at a little under $20,000. This rather interesting initiative comes to honor the brand's founder and her documented passion for fly-fishing, as well as to bring a little glitz and glamor into the otherwise not-so-very-fashionable world of fishing.
Chanel's previous sports endeavors included a limited-edition quilted $12,000 bike (complete with a signature-quilted bike bag on the rear), as well as skis, tennis rackets with matching balls, and a boomerang. However, the luxury fishing rod has a very special history - and comes in very special packaging. This is a little description of the rod in question by UK newspaper The Guardian: "[...]the fanciest angler on the planet can kit himself out with a Chanel rod and a set of meticulously tied, monochrome Chanel flies, complete with the famous "double C" logo on the gossamer wings, presented in a rather fetching, quilted black leather box".
Monochrome flies with the Chanel logo on their wings may sound a little strange - and also a little too much - however, let's not forget that we are talking about a high-end designer here with a taste for refined minutia, and designer sports accessories - even fly-fishing rods - are all about paying special attention to details. As a result, the brand's fans will be satisfied at the chance to bring a little glamor on the side of the pond or stream, and won't mind the hefty price tag too much.