14 DAY TRIAL // A couple of days ago, teen pop star Justin Bieber teased his millions of fans (aka the Beliebers) on social media with a huge announcement in the following days, so everyone assumed he’d be telling them he was coming out with a new album in 2015.
That didn’t turn out to be the case, but the fans are probably not entirely disappointed: according to many, the announcement he did make was actually even better.
Justin Bieber is now the face and body of Calvin Klein underwear.
New endorsement deal is already making serious waves
Rumor about a possible collaboration between the pop star and the clothing giant started making the rounds last summer, when Bieber’s aversion to T-shirts and obvious love of CK underwear became only too obvious from the countless paparazzi photos available online.
Clearly, for him, it paid to not want to pull his pants up.
The details of the endorsement deal are still unknown, but this is a partnership that will benefit both parties tremendously, so it’s safe to assume that a large amount of money exchanged hands.
For one thing, Bieber brings the best exposure a celebrity can bring to a brand, by the mere fact that he’s one of the most popular stars online right now. He might also be the most derided and mocked, but that’s not changing the fact that he has many millions of fans eager to buy anything he might put his name on, from perfume to sports clothes and, as of late, underwear.
Bieber too will make the most from this business partnership, because he’s been itching to show the world he’d grown up for the past couple of years. This Calvin Klein deal, what with the racy ads and increased media attention, will help him achieve that which his already impressive collection of tattoos and problems with the law / badboy behavior failed to do: show he’s a man now.
Bieber shows off the bod, fandom experiences near-death ecstasy
However, it’s Bieber’s fans who will be getting the most out of this new partnership. As we speak, millions of teen and older girls are taking to his Instagram and Twitter feeds, where he posted the first photos from the upcoming campaign, vouching that they’re experiencing near-death ecstasy from all the hotness in them.
Indeed, you can see the results of Bieber’s hard work in the gym, but also get a better look at his tattoos, which he’s been getting at an almost alarming rate. The fans probably have a good reason to rant about how “perfect” and “amazing” he is, all things considered.
Check out some shots and teaser ads below.
In #mycalvins see more of my campaign at http://calvinklein.com/justin @calvinklein A video posted by Justin Bieber (@justinbieber) on Jan 1, 2015 at 9:35pm PST
#calvinklein Et bilde publisert av Justin Bieber (@justinbieber) Jan. 1, 2015 at 4:58 PST
@mertalas #calvinklein #2015 #mycalvins Zdjęcie zamieszczone przez użytkownika Justin Bieber (@justinbieber) Sty 1, 2015 at 3:22 PST
Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas A photo posted by Justin Bieber (@justinbieber) on Jan 1, 2015 at 2:07pm PST
Drum roll... #mycalvins A video posted by Calvin Klein (@calvinklein) on Jan 1, 2015 at 10:00am PST