14 DAY TRIAL // A collaboration between music band Radiohead and actor Jude Law brings us a new video aimed at raising awareness with respect to the importance of saving the Arctic region and the animals living there.
As Greenpeace already warned us countless times, oil and gas companies are planning to begin drilling operations there as early as this month.
Apparently, they believe that, with the Arctic already melting, there is not much left to do but make the most out of the resources still left unexploited in this part of the world.
The approximately one minute and a half long movie urges the public to take an immediate stand against this situation, and uses the image of a polar bear as a symbol for how all human activities eventually impact on the environment.