14 DAY TRIAL // It is no secret that Apple's products look great and the company is recognized for its design prowess having won many awards over the years. This hasn't changed at all and despite many products now looking the same as they did years ago, Apple and its employees keep wining awards, especially Jonathan Ive.
The National Design Awards were recently held at the White House, recognizing the 10 top designers and architects. These included the company that developed Photoshop and a man partly responsible for the iPod and many others. The awards were presented by Laura Bush, who told the audience in the East Room that it was a day to remember "design's ability to influence the way we live. Union of form and function has changed the way we peel potatoes and brush our teeth. Your design has made it more fun to go back in time and play oldies on our iPods and to really go back in time by doctoring our photos on Photoshop."
The awards are sponsored by the Cooper-Hewitt National Design Museum, a New York arm of the Smithsonian Institution. Adobe Systems, the creator of Photoshop, Acrobat and Dreamweaver software, received the corporate achievement award, while the product design award was given to Jonathan Ive, the senior vice president of industrial design at Apple.
Ive is notorious for his work on many of Apple's most recognizable products such as the iMac, iBook and iPod. Besides Steve Jobs's vision, Jonathan Ive's industrial design is seen as one of the key factors in Apple's revival and current meteoric rise. The Cupertino Company's products not only work well but also look astonishing. More of Ive's work is awaited this year as Apple is expected to unveil new redesigned Macs, after several generations of the same look during the company's transition to Intel architecture.