14 DAY TRIAL // Mobile phone users that own a n Android device in the United States, have now the possibility to try out a new application on their devices, namely the YP app for Android devices (v3.0), which comes from AT&T Interactive.
The new software offers users the possibility to enjoy nearby deals, personalization and sharing features, as well as local search across 18M+ business listings, local events, or maps, among others.
According to the development team, Android users are increasingly looking for nearby businesses while mobile, and the fact that YP app searches on Android devices went up 500 percent YOY as of February 2011 is a proof of that.
The application is available for free, with a series of optimizations for the Android platform, providing a comprehensive local search experience to all users.
Some of the new features that were added to the application include:
- Browse thousands of nearby coupons, specials, and discounts in the new “Deals” section – offering everyday savings from local businesses and national chains. Unlike other deals offerings, users have access to a range of money-saving offers requiring no upfront purchase or “check in.” - Scan the location-aware homescreen to see local weather, nearby deals and local events in personally-selected categories at a glance. - Save deals, favorite businesses, and events to “My Stuff” for easy access. - A quick access menu takes fewer taps to call, see a map or get directions to a business nearby. - Enhanced location detection automatically pinpoints a users’ location, often down to the street address, making it easier to quickly find things nearby.
Users interested in accessing deals across the YP product portfolio can use the mobile application for that, or they can head to YP.com, or m.yp.com.
According to AT&T, users would enjoy a wide range of local deals each and every day, courtesy of its relationship with thousands of advertisers and leading coupon providers.
Some other features of the application would include:
- Quickly search comprehensive information for over 18M U.S. businesses by typing, speaking, or browsing popular categories. - Enjoy thousands of ratings and reviews by locals and posting a review on the spot. - Access thousands of video profiles that bring users "face-to-face" with local businesses. - Browse and search local events – from retail sales to concerts and community events. - Numerous ways to share businesses with friends including via text, email, Twitter and Facebook.
The new version of the application is available for download via the Android Market. Users would have to search of “YP” in the storefront to find it. Devices like HTC Inspire 4G and Motorola ATRIX 4G arrive with the app preloaded.