14 DAY TRIAL // Remember when Intel CEO Brian Krzanich stated earlier this year that the company planned to make $99 / €73 tablets mainstream and available to all segments of the consumer population?
With the release of the Bay Trail platform, not so long ago, Intel had a good shot at reaching that goal, but ARM-enabled devices are still holding the upper hand at the moment. That’s because Bay Trail tablet processors are priced between $32 / €23 and $37 / €27 surpassing ARM offerings.
But Intel has come up with a strategy to shift things around. The chip marker is willing to award a whopping $1 / €0.74 billion in subsidies for companies willing to take up Intel SoCs, reports Fudzilla.
That basically means that Bay Trail prices could end up being sliced up to reach the $10 / €7 threshold, making them able to compete with SoCs like Exynos 5 and Tegra 4 which are reportedly priced around $20 / €14.
According to sources familiar with the matter, Intel is also aiming to ship 60 million tablet processors in 2014. And that might actually happen, if the strategy proves to be successful.