Dec 17, 2010 05:44 GMT  ·  By

It's somewhat funny to see just how NVIDIA's not going to let Intel have all the pre-CES spotlight, the GPU company attempting to downplay the fact that Sandy Bridge will pack its own built-in graphics platform, by boasting to the world about the fact that their GeForce GPUs will accompany the Intel 2'nd Generation Core Processors in over 200 PC models, to be released over the course of 2011. Demand for graphics processing power continues to grow, and computer makers are increasingly turning to NVIDIA GeForce GPUs to deliver higher levels of performance not possible with integrated graphics on applications such as games, video editing, web browsing, and 3D movies, the company claims.

Then, NVIDIA does a bit of Sandy Bridge bashing, saying that, unlike basic graphics integrated into Sandy Bridge CPUs, GeForce GPUs provide advanced features and increased compatibility for the latest PC games including those based on Microsoft DirectX 11.

“With the explosion in digital content and entertainment, it's no wonder that consumers love GeForce notebooks," said Jeff Fisher, vice president of the GeForce business unit at NVIDIA, adding that “our momentum reflects the overwhelming need for a better PC experience."

"Our customers are increasingly asking for enhanced graphics capabilities on their new PCs, which is why GPUs are an essential part of our lineup," said SY Shian, corporate vice president and general manager of the notebook business unit of ASUSTek, one of the companies that will certainly deliver NVIDIA and Sandy Bridge-based products next year.

"GeForce GPUs with Optimus enable us to serve a broader variety of users who demand faster performance, better gaming support, longer battery life, and delightful features like 3D Vision," concluded Asus' rep.

Beside Asus, the designs are expected to span a variety of notebook and desktop systems from leading OEMs including Acer, Alienware, Dell, Fujitsu-Siemens, HP, Lenovo, Samsung, Sony, Toshiba and more, which means that 2011 will indeed be a very, very busy year in technology.