14 DAY TRIAL // "Paul S. Otellini, head of Intel Corp., the chipmaker famous for its alliance with Microsoft Corp. and the Windows operating system, is expecting delivery of his new Mac laptop any day now. It'll be his first," Mike Musgrove reports for The Washington Post.
Otellini isn't like many of his peers, and unlike the more conventional ones, he isn't afraid to put himself in what others might consider borderline situations to promote the Intel brand. One week he is on the stage at the Consumer Electronics Show in Las Vegas, performing magic tricks to introduce a new processor, the next he is at the MacWorld Expo in San Francisco wearing a white chip factory worker outfit, also known as a bunny suit, and standing side by side with Steve Jobs to announce the new Intel powered Mac models.
Considering the fact that he once headed Intel's marketing department, and is the first non -engineer to run the company, Otellini seems less eccentric and more business orientated. "You talk about bits and bytes and you lose half the people," Otellini says. "It's all about what these things do for you, what capabilities they provide." And indeed this the new direction Intel is heading towards, as the company is moving away from designing ever-faster processors. In the old days, engineers gave the marketing department a head's up on what the next product would be, while now, it's the other way around.