14 DAY TRIAL // Instagram has been mobile-exclusive for a long time. It's probably the most successful mobile-first of all time, but it has been making inroads onto the web. The company launched web profiles for all users last year, and now it's taking another big step by enabling embedding of video and photos.
This makes it possible to share any photo or video on blogs, news articles, and everywhere else on the web.
Embedding Instagram content is easy. Just click the share button next to any photo or video Instagram page on the desktop site, which is just under the comments button.
You'll then get an embed code which you can then add to any page, just like you would a YouTube video. In fact, the code will work anywhere the YouTube embed code works.
The new sharing feature only works for public streams, private content can't be added to any other page via this method.
"As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears," Instagram explained.
"Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos," it added.
Instagram has only recently added a video option. Many saw this as retaliation against Vine, which has been getting rather popular in recent months, and it probably was. But the company says it has been working on the video feature for a long time. Still, thanks to filters and, now, embedding, Instagram video offers more options than Vine.