14 DAY TRIAL // New possibilities are now available for mobile phone users with the release of the Alcatel-Lucent 5965 Mobile Content Platform. The delivery of handset entertainment experiences will take place from now on considerably easier with the release of this software platform.
Among the main advantages that Alcatel-Lucent has managed to introduce through this platform, we must count the fact that personalized mobile shopping takes place much easier and is aimed at specific targeted subscriber segments. This is made on account of their interests and preferences which they have shown in previous choices.
As a result, quality of this service will have a considerable impact on the type of mobile advertising that the users will receive. This means that the amount of spam will be reduced and that of relevant information increased.
A great number of mobile phone users who chose to shop online look to interact only with specific brands and products. Alcatel-Lucent's new software platform takes this into consideration, as "Subscribers continue to be surprised at the lack of visible, relevant brands on their mobiles. They want to be marketed to as they are on the Internet, at the mall and on TV. With the new release of the Alcatel-Lucent 5965 Mobile Content Platform, mobile operators can take advantage of this market demand and revenue opportunity", said Margaret Norton, Vice President of Mobile Content Platforms at Alcatel-Lucent.
Even more, the shopping process takes place differently on a handset and has slightly different implications for this type of customers. "The mobile phone is a highly personal communication channel. This goes beyond simple advertising. It is this kind of relevant, interactive experience that brands want and subscribers appreciate", said Scott Ellison, VP Consumer Mobile Research at IDC.
One more advantage coming from Alcatel-Lucent's platform idea is that mobile phone customers have the possibility of viewing content on different sites, regardless of where it is hosted. On account of these purchases, only specific related offers come for the user in the form of mobile advertisements.