14 DAY TRIAL // India is surely riding the big wave of development which is spreading in the region. With a fabulous ten times growth in domestic sales and a blooming economy, the Asian country is becoming a very attractive market for international companies. With many tricks up its sleeve, like cheap work force and great potential of development, India is shaping up to become a big player in Asia, competing with other highly developed countries like Japan, China or South Korea. Sony has recently stressed the importance of the region in game development, through the voice of their country manager for India, Atindriya Bose.
"The competence and the state of readiness of the Indian developers make it imperative that India will soon emerge as a key development hub for many international games companies. There are already established players in the animation area. The country’s capability in the IT space today is unquestioned. There are gaming companies being set up to be able to combine these strengths and move into the space of game development”, he declared in an interview.
Also, there are actions to back up these words, Sony being the first one to see the potential in this country and has extended the development of games. Through signing contracts with Indian developers for both local and international games and content for the PlayStation platform, SCEE has insured the first profits which will be made in the country. Bose also declared that gaming in the region had jumped a very impressive six times according to the most recent fiscal reports.
No doubt India will become an interesting country where companies can invest. Sony is now really stressing its importance and, by doing so, invites other developers and publishers to invest and help accelerate the already ascending trend of the nation's development.