14 DAY TRIAL // Being a photographer can sometimes prove to be quite challenging nowadays since everyone that got their hands on an entry-level DSLR thinks he can become a sensation overnight.
Exceptions are always out there to strengthen the rule and thanks to today's means of communications, as well as the internet, a few young photographers have achieved outstanding results in a very short amount of time.
Technique can be learned from various sources, but creativity is what separates good photographers from award-winning ones. Even with creativity on their side, sometimes professional photographers have a hard time getting paid what they're worth and that happens mostly due to bad marketing.
Photographer Spencer Lum has posted a video in which he offers some advice that might help you raise prices and promote your work using Marketing and Value Shifting. If you find yourself in the same situation, check out the video above to learn a few things on how to educate your clients, create value and get paid what you're worth as a photographer.