Useful tips for webmasters

May 14, 2007 07:41 GMT  ·  By

Most webmasters are quickly looking for simple ways of sending their pages to Google just after the websites were uploaded on the Internet. Even if the procedure is quite simple, every webpage owner that sends his information to Google must follow some guidelines and avoid infringing others. Now, most of the users want to rank well in Google's SERP and be placed on the first positions for certain keywords. This is quite difficult, because it requires a very good website optimization, but Google advises the webmasters to configure the pages for their visitors and not for Google's rank. However, most of the users are trying a famous trick and announce link exchange campaigns to gain a better rank. Your must know that Google penalizes these actions and you might get your website banned from the search giant's index.

"Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under "Quality Guidelines - basic principles". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links," it is mentioned in a message signed by Google.

This matter is somehow similar to the affiliation problem that is often prohibited by the Google search technology. According to the company's employees, in Latin America there is a considerable number of websites built with a single reason: affiliate new pages and create huge online catalogs. This kind of page is not allowed by Google so try to avoid malicious partnerships.

As you know, most of the webmasters are looking to place Google AdSense on their pages and receive money for the Mountain View company. However, managing an AdSense account can be very difficult as the search giant has several guidelines that prohibit multiple unfair actions. For example, you're not allowed to place images near the Google ads because they might influence the visitors to click on the adverts.