14 DAY TRIAL // Yep, the title is correct although it might look a little uncanny. Because Google is just an online company that owns the best search engine on the Internet it may be very difficult to listen to some services in your car. However, this is possible using the new beta stage session started by Google that allows advertisers to send their ads to numerous US radio stations to promote their products using the offline media. The beta offering was recently announced and it's based on the acquisition of Clear Channel Radio, a company that owns numerous stations in the US. Today, the search giant provided a little bit more information about the audio ads, sustaining that it's possible to hear the adverts wherever you are and if an AM / FM radio is turned on. "Google Audio Ads are actually designed to facilitate advertising on traditional radio stations such as those you may listen to in the car, in the gym or anywhere else on your AM/FM radio. Our product aims to make the long standing process of buying radio advertising as simple and efficient as possible, while allowing you to manage it from your existing Google AdWords account," the company started the presentation.
As you might know, the first test was started a long time ago when the search giant decided to take the advertising platform into the offline media. Soon after the beta session was started, the search giant wanted even more and decided to sign deals with several US publications to move the adverts straight in the newspapers' pages. However, the Mountain View company managed to win and keep the leader position, making its advertising platform the most popular solution on the Internet.