14 DAY TRIAL // The Sunnyvale company Yahoo signed a new agreement with ELLE to offer complete mobile coverage from Fashion Week 2007. Obviously, the access to the fashion content will be enhanced by oneSearch, Yahoo's mobile search technology that is meant to lead the mobile market. According to the two companies, the service will offer editors' reviews of the registered designers, models of the day, accessories and other fashion-related information straight on the handheld's screen.
If you are interested in this technology, you can access it by visiting the mobile version of the giant portal and by typing "fashion" in the search box. In addition, you can send a SMS to 92466 (YAHOO) containing the word "fashion" or by accessing the ELLE Mobile website.
"The mobile phone is the perfect tool for people looking for information on the go. With Yahoo! oneSearch, now busy fashionistas can now save time and effort by getting instant access to local New York City happenings and Fashion Week news, images and more," said Lee Ott, Director Mobile Web, Yahoo!. "This unique partnership with ELLE Mobile provides fashion-lovers everywhere a VIP pass to the hottest happenings at Fashion Week."
As we expected, the entire platform is available for free but you might be charged by your local mobile operator. However, it is another Yahoo move meant to support the oneSearch evolution which is described as the most powerful mobile search platform.
"We hope to give millions of women a behind-the-scene look at the premier event of the fashion world, and a comprehensive preview on trends that will be hitting the retail shelves later in the year. Hachette is pleased to have Yahoo! as a strategic partner in this program," said Olivier Griot, Managing Director Mobile, Hachette Filipacchi Media U.S. "Together we can combine the reach of Yahoo with ELLE's voice and style authority."