14 DAY TRIAL // Renowned Swedish camera and optics manufacturer Hasselblad has announced today the world's first medium format camera that will be powered by a 50-megapixel CMOS sensor.
Hasselblad H5D-50c is based on the company's H5D-50 camera, but it will feature a number of notable improvements, including: longer shutter speed capability, higher ISO sensitivity, faster capture rate, Multi-Shot functionality, and improved Live Video in Phocus.
"We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad." said in a statement Ove Bengtson, Hasselblad product manager.
In addition to that, the company's new CEO Ian Rawcliffe said, "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers."
"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months," he added.
For the moment, information about the camera's specs or price is yet to be disclosed, but Hasselblad promised that it would reveal more details in March.