14 DAY TRIAL // Via the Google TV Ads platform, advertisers are now capable of placing ads on both Hallmark Channel and Hallmark Movie Channel. On 3rd December, 2008, Google and Hallmark announced a partnership designed to bridge Hallmark programming with the Google TV Ads program. The agreement was scheduled to debut at the beginning of 2009, allowing advertisers to reach TV audience with their ads.
Bill Abbott, Executive vice president, Ad Sales at Hallmark Channel, mentioned that “partnering with Google is a milestone for Hallmark Channel’s continued advertising success. The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays.”
Applauding accountability and relevancy, Google indicated that advertisers would be able to take advantage of innovative targeting tools and an action-based pricing system in order to connect to and attract people around the world through the Hallmark Channel. In this regard, the Mountain View search giant revealed that advertisers would have access to reports within the 24 hours of running their campaigns, only pay in accordance with the impressions generated by the ads and control the context in which they reached out to their audience.
Through this agreement, Hallmark Channel increases its list of partners, which also includes six networks from the NBC Universal family - Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller - along with Bloomberg Television and 96 networks through DISH Network.
John Saroff, manager of Strategic Partner Development for Google TV Ads, agreed that “Hallmark Channel’s strong family-friendly brand and programming attracts an important viewer demographic that Google TV Ads’ advertisers can now access. Combined with our platform’s measurement technology, this collaboration signifies an important step towards making television advertising more accountable for advertisers and more relevant for viewers.”