14 DAY TRIAL // It's been only a few days since the recent release of the HTC Touch smartphone and now it receives a viral marketing campaign. This is meant to provide the amount of attention that it truly deserves.
When they heard about it, many people instantly thought that HTC Touch had high chances of being tough competition for the iPhone. Until Apple's highly discussed device is released, all we have is this latest smartphone coming from HTC and a valuable comparison is yet impossible.
The new campaign for HTC Touch is designed as to appeal for a large audience, although mainly male. The spot is highly amusing, placing the new mobile device in a highly personalized position with strong feminine strokes.
This can be easily seen right from the start, when HTC Touch greets its user in the morning with a personal "Good morning, handsome!" message. These prompts continue to be displayed throughout the day too, when the handset constantly interacts with its user at an intimate level through inciting messages.
The spot emphasizes the close relationship that the user has with its HTC Touch handset, as it becomes more than a mobile device. The slogan is "Remember your first touch", as to make even clearer to mobile phone users the close bond that the sense of touch creates. Moreover, the device is not addressed only to those interested in high technological performances, but to anyone who is capable of emotionally responding to the products they own.
HTC Touch was released on the 5th of June, just a week ago, and received high appreciation from all those who expected a competitor for the iPhone. This device most prides itself with the fact that it has introduced a new concept of touch dragging, through the TouchFLO interface.
HTC's viral campaign for this handset was developed by Fhlame Digital, a viral marketing agency in London.