14 DAY TRIAL // Acer is one of those companies that haven't been doing too well, what with CEO swapping and declining laptop share, but it seem to have gotten a momentary boost in demand thanks to other factors.
IT corporations may do their best to be as self-sufficient as possible, but things still sometimes happen that they can't easily affect.
The effects can be both favorable and unfortunate, caused by economic situations or even the only loosely related actions of rivals.
In this case, it is HP's recent business decisions that are making life easier for Acer, whose business has been suffering for several months now.
After going through a serious laptop demand decline, it is now seeing surprisingly high orders from Europe.
One should keep in mind that Europe is where the recession is still strong at the moment, and where the IT market has been showing very low demand in more than one area.
This is also the reason why Acer has been having these difficulties, as Europe has always been its major market.
With HP's recent actions damaging its share in that segment, vendors are looking to other sources.
Initially, notebook makers expected this to only be a short-term thing, but volumes have been rising rapidly, especially this month (September, 2011). Now, the belief is that said orders will keep on growing even through October.
It should probably be noted that, though not as large, an increase in orders was seen in China and Southeast Asia as well, during September that is.
Oddly enough, Digitimes (the report's originator) said that Acer actually commented on this for once, saying that it digested its excess inventory during Q2 and that, with no personnel issues left, the company is moving in a “healthy direction” again. Time will tell if this lasts enough to make up for all the losses.