14 DAY TRIAL // Just yesterday we reported that in 2014 tablets are expected to make up to 50% of overall PC shipments. It’s not a secret that computer sales have been staggering, due to customers turning their attention to mobile devices.
At this time, PC manufacturers’ only hope seems to be the hybrids – devices that can be used as laptops but also as tablets, which is what the majority of consumers crave for these days. This is the case of Hewlett-Packard, a company that is relying on the versatility of such devices to boost sales for the holiday season, reports VentureBeat.
Speaking at an analyst conference this week, HP CEO Meg Whitman claimed that 2-in-1 convertibles were at the center the company’s advertising strategy for the holiday seasons, because such devices deliver innovative solutions and offer the best of both worlds (tablet and laptop.)
“I think it’s hard too early to tell how the demand for convertibles is going, whether it’s in the commercial space or consumer space.”
“We’ve got a lot of convertibles in the market and so do our competitor. We’ll know after we get through the Christmas season.”
Nevertheless, competing companies such as ASUS and Sony also have also pushed out attractive convertible models and giants like Microsoft and Intel seem to be focused into that direction, as well. Will HP manage to stay afloat during the holiday season?