Guess the Meaning of Apple’s WWDC14 Banner – Contest

Apple announced yesterday that it would be holding its annual Worldwide Developers Conference between June 2-6 this year, at San Francisco’s Moscone West. Nothing out of the ordinary was mentioned in the press release, and the artwork accompanying the announcement was equally equivocal.

Which is particularly upsetting for those eager to find clues regarding Apple’s potential announcements, like iOS 8, the next generation of OS X, a new iPhone, a new TV box, or why not even the iWatch?

SVP of Marketing, Phil Schiller only said that the Cupertino company was looking forward to sharing “[the] latest advances in iOS and OS X so [developers] can create the next generation of great apps.”

By comparison, last year’s announcement was chock full of clues regarding Apple’s upcoming announcements, not to mention that the same Phil Schiller downright confirmed new versions of iOS and OS X. The accompanying banner also indicated a shift in design for the mobile software.

This time around, however, we’re stuck with a cryptic tile-based header featuring the outline of a partial Apple logo. The tiles gradually shift from a piercing light green to orange, resembling ever-so-slightly a rainbow.

Take it as a whole and nothing springs to mind. Take individual elements, like the gradient or the shape of the tiles, and you might get somewhere. But what if Apple has stopped embedding clues in its WWDC banners?

Here’s where you come in. We want you to prove this theory wrong and try to guess what the significance of the WWDC14 header is, whether it’s a reference to iOS 8 or a redesign of OS X, a combination of the two (including a potential hybrid OS), something related to the elusive iWatch, a new TV interface perhaps?

We’re calling it a contest, but don’t get your hopes up for any handsome rewards. Best we can do is glorify you in a follow-up piece when everything is said and done. If you like the sound of that, fire up those neurons and let’s hear some ideas in the comments.

I’ll be honest with you, my imagination is having an all-time major blockage these days, so I’m eager to hear what everyone else thinks about the WWDC14 artwork. It would be really awesome if a Softpedia reader managed to guess what Tim Cook & Co. have planned for June 2-6 at San Francisco’s Moscone West. Personally, I’d be proud.



This is a Personal Thoughts piece reflecting the author’s personal opinion on matters relating to Apple and / or the products associated with the Apple brand. This article should not be taken as the official stance of Softpedia on Apple-related matters.