14 DAY TRIAL // Apple ranks around the middle of the scale in the latest edition of the Guide to Greener Electronics. However, the company recently claimed its efforts to stay green were not reflected by the chart, with Greenpeace now admitting the figures were put together before Apple’s recent publication of its green initiative. The environmental organization known as Greenpeace credits Apple for being ahead of the industry in terms of removing toxic components.
“We went to press before Apple's updated environmental information was published last week,” Greenpeace says, according to 9to5Mac. The organization adds, “But the welcome news of their transparency about greenhouse gas emissions and other environmental disclosures will be factored in to the next edition. Apple can justly pat itself on the back for listening to their customers who asked for greener gadgets. And all you Apple users should pat yourselves on the back for asking. [...] We expect these powerful tech companies to stand by their claims and set examples of strong leadership for other industries to follow. It's encouraging that Philips, Acer and Samsung support the levels of greenhouse emissions cuts required to stem dangerous climate change.”
By launching its renewed environmental campaign, Apple suggested the rules of the game needed adjusting, forcing Greenpeace and other green organizations to give the company fair credit. Apple claimed that, by making products less power-hungry, the company’s impact on the environment was substantially reduced. Apple believes its efforts haven’t been tracked accurately.
“A lot of companies publish how green their building is, but it doesn't matter if you're shipping millions of power-hungry products with toxic chemicals in them,” Apple CEO Steve Jobs says in an interview. “It's like asking a cigarette company how green their office is.” Jobs adds that it is more important to deliver results than to make promises, according to BusinessWeek.