14 DAY TRIAL // Grandparent Marketing Group organized Nintendo's last promotional tactic part of the Touch Generations campaign, which seeks to tap into the 55-and-up gamer population: 'Ageless American'. Nintendo gave awards to old timers all around the US, awards constituent of a Nintendo DS Lite and a copy of Brain Age which met the satisfaction of our elderly gamers.
Grandparents between the ages of 54 and 104 seem to spend a lot of time playing their handheld consoles and why shouldn't they? They have all the time in the world. Whether they are retired or still carrying on some business or more personal activities, old people are still in touch with the kid inside.
Joustyq brought the story to our attention along with Nintendo's George Harrison quote on this matter: "They refuse to act their age. They think young, and therefore they act young. Brain Age is one more tool in their anti-aging arsenal."
Old people usually reject the thought of technology and computers but it seems that some have broken out of their shell and defied all stereotypes. I personally think it's good for their health and it surely keeps the spirit up. Even better that Nintendo thought of handing out awards for DS player grandpas.
It's known all too well that - despite their age - old people tend to do things others would consider inappropriate for their age, yet nobody ever stops to think that every once in a while all of us want to do something unconventional, just to break the habit.
So, grandpas giving your nephews a hard time, take it easy and get a DS, your hearts will be filled with nothing but excitement, but be careful, not too much excitement now...