The Android-based tablet PC is already enjoying increased demand

Aug 3, 2012 16:11 GMT  ·  By

Nexus 7, the first tablet PC to be included in the popular series of Google Android devices, is expected to see a boost in sales in the coming months.

In fact, the device is already seeing increased demand, and Google has a hard time keeping up with it, and things might get worse in the fourth quarter of the year, it seems.

To ensure that it does not have problems with Nexus 7 supplies, Google and ASUS reportedly ramped up production of the tablet PC.

While no official announcement on the matter has been made, sources with supply chains makers cited by DigiTimes confirmed that over three million Nvidia Tegra 3 chips have already been ordered for the device.

This means that Google is expecting sales of Nexus 7 to grow beyond the 3-million units mark before the year’s end, proving its increased popularity among users.

At the moment, the tablet PC is available for purchase only in a small number of markets around the world, but Google might also consider starting selling it in additional countries, in an attempt to further boost sales.

Running under Android 4.1 Jelly Bean, Nexus 7 was made available for purchase in two different flavors, one featuring only 8GB of internal memory, and the other with 16GB of storage inside.

The device boasts a 7-inch touchscreen display, hence the Nexus 7 name, and sports a series of apps and features that have been optimized for its screen. In fact, soon after launching the tablet, Google also started to update various Android apps in the Play store for it.

Google launched Nexus 7 to compete at the entry level of the market with devices such as Kindle Fire, and has already managed to prove that 7-inch tablet PCs can impress users. Its US$199-249 price tag certainly helped.

With sales of Nexus 7 increasing and Google ordering more chipsets to meet demand, it’s no wonder that Apple is also considering the launch of a smaller iPad model, which is rumored to make an official appearance sometime in September.