14 DAY TRIAL // Google Inc. today announced in a press release that is has inked an advertisement agreement with XM Satellite Radio, a satellite radio services provider. The partnership concerns a new Google strategy to sell online search listings into a traditional media environment. As a result, the estimated seven million subscribers of XM Satellite Radio will be introduced to Google's commercial advertising inventory on non-music channels while XM will benefit from tapping the Mountain View Company's advertisers database. This will be made possible once the dMarc platform will be integrated into AdWords by the end of 2006.
"XM is excited about the opportunity to leverage Google's extensive advertising base to open up a new revenue stream while providing marketers with a new way to reach consumers in an environment of compelling content and limited commercial loads," said D. Scott Karnedy, senior vice president, sales and marketing solutions, XM Satellite Radio.
"This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers," said Ryan Steelberg, Google's head of radio operations. "By providing access to XM's premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns in a timely and efficient manner."
The dMarc technology will permit Google advertisers to reach XM audience supporting an automated process that allows for sales, scheduling, delivery and reporting radio advertisements bot on terrestrial and on satellite radio.