14 DAY TRIAL // The famous Google Analytics received a pack of fresh updates, most of them being demanded by the fans of the service. The improvements were rolled out today and presented by Alden DeSoto, Google Analytics Team, as extremely useful functions that can improve the information concerning your website. "Since releasing the new Google Analytics, we've received repeated requests for specific features. We felt strongly that these features deserved to be incorporated into the product immediately so, as of today, everyone has access to the most requested improvements," the Google employee said.
Among the updated functions, we can mention the hourly reporting, the clickable URLs, the increased number of data rows per page and the AdWords integration. The Hourly Reporting feature is very useful for the giant websites because it provides valuable information concerning your page at a higher frequency. "Many of you listed hourly reporting as the most important feature missing in the new interface. We've put it back. Several of the reports now have a "View by: Daily/Hourly" switch that allows you to select whether you want to see your data by day or by hour," the Google employee said.
Also, Analytics offers AdWords integration that helps you get important details about your advertising campaigns.
Google Analytics is now compatible with a lot of new search engines such as aol.fr, club-internet.fr, voila.fr and mama.com. Additionally, the account activation process is now enhanced with several countries added to the list, which means that more of you are able to use this awesome product powered by the big Google.
"Our always observant resident analytics evangelist, Avinash Kaushik, pointed out that an increase in bounce rate (not desirable) was displayed in green and a decrease in bounce rate (a desirable result) was displayed in red. He was right, so we flipped the colors. Bounce rate increases are now displayed in red and bounce rate decreases are displayed in green," the Google employee described another function.