14 DAY TRIAL // Google doesn't sleep. Never! Because it really needs to stay focused onto its products, improve them and sometimes repair the broken things discovered by its users. Every once in a while, it announces maintenance periods that are especially created to fix the recently discovered problems and check if all the things are working properly. This month's system maintenance is scheduled for Saturday, August 11th, from 10 a.m. to 2 p.m. PDT. During this period, you won't be able to log in into your account but all your settings and campaigns will continue to run without any modification so there is no important loss of data. However, you're encouraged to make all your modifications before this maintenance period.
"AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road," the folks from Inside AdWords wrote today.
"We'll be performing routine system maintenance on Saturday from approximately 10 a.m. to 2 p.m. PDT. You won't be able to access AdWords or the API specifically during this time, but your ads will continue to run as normal," Brian Kennish, Support Engineer, Ad* APIs, added.
Although those maintenance periods are very useful because they can discover some broken things even before they manage to harm the registered users, some of them might annoy some of the users and make them think that their accounts are in trouble. However, Google repeats it periodically: your advertising platforms are 100 percent safe and there's nothing wrong with them. These downtimes are somehow similar with some "just in case" verification that can prevent damaging errors from harming the users.