14 DAY TRIAL // Google decided to release an official response for the recent accusations that sustained the search giant might be a misogynist company. It all started from a simple search suggestion offered by Google that encourages users to search for "he invented" even if the user types "she invented". The Chicago Tribune was informed about this problem and decided to go even further than that and contacted Google to receive an official response from the search giant. The Mountain View company contacted the publication, sustaining the technology automatically provides the suggestions and no other person is involved in the alternative searches.
"Google develops its own spell-checking algorithms based on sophisticated machine learning methods, using cues from aggregated user input, Web documents, and many other sources. The algorithm provides a 'best-guess' alternative suggestion that we think might improve the search results, and is completely generated without human input. It can be thought of as a suggestion offer, rather than a definitive answer," a Google representative sustained according to the Chicago Tribune.
Of course, Google cannot be accused of the irrelevancy of the suggestions because it analyzes the queries and tries to provide alternative searches for a certain query. The future is quite useful sometimes because it might offer more relevant results but, as you can see, it can also be irrelevant. Now, there is only one problem. How can Google improve the "Did you mean" function to offer more relevant suggestions for the queries entered by the users? Maybe it can use the personalization options implemented on the search technology that is currently offering some pretty good alternative searches.
The personalized search function helps a searcher to get more results concerning a certain keyword and quickly find them on the first page of the SERP. For example, the search technology can organize your results depending on your country and leave the other results on the second page of the index.