14 DAY TRIAL // The Mountain View-based company is now preparing a new acquisition to help the company expand its services into the offline area. Wall Street Journal, owned by Dow Jones, might be bought by the search giant after several companies announced their intentions to acquire the 125 year-old publication. According to Search Engine Watch, Google is involved in the acquisition and wants to buy the newspaper that will surely help the search giant take its products in the offline media.
"This includes the Washington Post, Gannett and Google. Spokespersons for all three media companies "declined to comment," which is a red flag to most journalists that they, too, are in the hunt," the same source reported in an article published today.
The newpaper's acquisition is extremely important for the search giant as it can help the Mountain View-based firm expand its products into the offline area. Some time ago, the company started the first test able to represent the Google expansion and signed a deal with several newspapers to display ads in their pages. The testing process selected several Google publishers and sent their ads to the publications, a campaign also confirmed by the users.
Soon after that, Google wanted even more and prepared a testing session for the audio ads meant to be sent to several US radio stations. The adverts were played by all the radios, an advertising testing process that was now made public for all the advertisers. Recently, Google announced its plans to take the ad platform straight in the streets and place adverts on billboard and in several US shops.