14 DAY TRIAL // Google's homepage is one of the most popular websites and nobody can deny this. Back in the past, there were numerous topics when people discussed about Google's website interface, many researchers considering that a black version of the page would reduce energy consumption made by the monitors. At this time, Google is still white and I personally think it will remain the same for a long period of time from now on.
However, the super search giant turned to black today as the Israel branch of the Mountain View company fights for worldwide energy conservation and tries to convince the residents of the country to turn off their lights for one hour.
"We believe in doing our part to help combat climate change, and found the Earth Hour initiative to be a timely, important event. Further, we think the 'lights out' idea's individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it," it is mentioned on the official website of the campaign entitled "Earth Hour."
Although many of you may find the black background pretty useful, the Mountain View company is not willing to permanently switch to such a color, so white will remain on our monitors for a long period from now on.
"We're committed to reducing the effects of climate change by promoting energy efficiency, but current evidence doesn't suggest that a permanent change to a black background would be beneficial to either the environment or our users," it is explained on the same website.
So, in case you're living in Israel, and you want to help Google fight for energy conservation, turn off your lights today for one hour, from 8.00 PM to 9.00 PM. Who knows, maybe this would convince Google to adopt the black background?