14 DAY TRIAL // Google Analytics is a powerful service provided by Google that offers you all kinds of information about your website, giving you reports about visitors, earnings and even their interaction with your webpage. Eliah Gilfenbaum, Google Analytics Team, posted a message on the blog to present us a tip that will enable a powerful boost for our site.
"One simple yet powerful way to avoid incorrect modifications is to use duplicate profiles to test out changes to your account settings. This way, you can ensure that you have implemented the settings correctly without affecting the data in your main profile. When you duplicate profiles, the new data you collect appears in several profiles at once, letting you manipulate the duplicate data in different ways. You can then keep the original profile unaltered so it can contain every piece of data collected by the tracking code on your site.
Using duplicate profiles is a great way to explore some of the more advanced functionality that Analytics has to offer without the risk of making mistakes. It lets you experiment without losing the data that you are already using for your analysis."
"For example, let's say that you want to implement an Include Filter to include only data from a particular subdirectory. If you implemented this filter in your main profile, you might make a syntax error and inadvertently include none of your data in your reports. Or several months down the road, you may decide that you are actually interested in the rest of the data from your site, but now have no way of seeing it. A duplicate profile will let you ensure that the filter is implemented correctly, and it leaves the option open to analyze the data from your main profile in the future."